If you’re searching for a web marketing company to help you grow your online presence and increase profits, these are the criteria you should look for (at a minimum).
Search Engine Optimization
When interviewing Austin web marketing companies, be sure to ask what kind of search engine optimization talent they have in-house. This is critical. Because after all, even if you have excellent lead-generation tools on your site, it won’t matter if nobody can find your website.
Lead Generation Strategies
Things like search engine optimization, pay-per-click and online PR can get people to your website. But what do you do with them once they’re on your site? How do you convert your traffic into sales? These are lead generation questions, and your web marketing company should be able to answer them without hesitation. They should understand how to get your web visitors to respond in some way. Otherwise, your traffic will never amount to sales.
Business blogs are all the rage right now. There are many reasons for this. Blogs give publishing power to even the most unskilled of web novices. If you can type and send an email, you can publish content to a blog. For these reasons and more, ask your web marketing company if they can set you up with a blog and train you on how to use it.